Assorted Branding

Linecraft.AI

Linecraft is an AI-Enabled productivity suite to squeeze out more throughput and efficiency from existing manufacturing lines. I was commissioned in 2019 to create an logo and design guidelines for the same. After understanding how their product worked, and how they helped supply chains, our final logo was inspired by an efficiency curve. Such curves usually plot output to effort, and the shape of this curve was a common one showing a production unit overcoming challenges of scale to grow in leaps and bounds. The result is an elegant logo with a story to back it.


Artalaap

Artalaap is a podcast on visual culture focusing on modern & contemporary art from the South Asian subcontinent. Art critic Kamayani Sharma interviews artists, curators, writers, researchers, arts organisation professionals, and culture workers.


Respectfully Disagree

Respectfully Disagree is The Swaddle Team’s very own podcast series, in which we get together to discuss and dissect the issues we passionately differ on.


The Whimnasium

The Whimnasium is a boutique creative agency offering all-round creative services.

Mohini Mukherjee